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The Perfect
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Casino In London

The Sportsman is a world-class gaming establishment in London's West End, open from 12 noon to 6am every day, where classic style combines with state-of-the-art technology for the perfect atmosphere.


The Sportsman boasts the richest loyalty programme in London, with member benefits including discounted rates in Las Vegas.

We operate an open door policy for customers 18 years and over (you will be asked for ID if you look under 21). Entry to the casino is free. You don't have to be a member to come in but we do offer a Player Rewards loyalty programme where you can earn more return on your play than with any other casino group.

To speak to a member of our team please call 0207 414 0061

Three Card Poker Three Card Poker

Three Card Poker is the casino version of the British card game called Brag. The object of the game is to have a higher hand than the Dealer's hand. Unlike other poker games you are not competing against another player.

Further information on the game and rules, plus tips and advice can be found under 'more info'.

American Roulette American Roulette

The principle of American Roulette is easy: the Dealer spins a ball around a revolving wheel which is divided into 37 equal compartments numbered 0 to 36. The ball comes to rest in one of the compartments and that is the winning number.

Further information on the game and rules, plus tips and advice can be found under 'more info'.

Blackjack Blackjack

Blackjack is the casino version of the British game Pontoon. Above all, the fascination with Blackjack is that it involves a decision by you, the player, on every single hand.

Further information on the game and rules, plus tips and advice can be found under 'more info'. 


Punto Banco Punto Banco

Punto Banco is a version of the famous French card game of Baccarat. It was usually played on a big table with 14 seated players. The attraction of the game lies in its unique combination of precise rules and elegance. 

Further information on the game and rules, plus tips and advice can be found under more info.   


A Premier Casino in London's West End

A most stunning and vibrant London casino, The Sportsman is dedicated to all things sports and entertainments. Featuring two swanky bars and an exciting array of classic casino games, The Sportsman has it all, right in the West End of London.

Dining at a West End casino

At the vibrant heart of The Sportsman sits Zaman, an award-winning restaurant. Serving up sumptuous dishes from every corner of the globe, Zaman is a beautifully decorated restaurant in which you can relax with friends and indulge in exquisite foods.

Rewards for players

Regular visitors to The Sportsman will enjoy the added bonus of a Players Reward Programme, which is designed to give back something to players who enjoy our fantastic casino games. Earn loyalty points on all the games you try your hand at, including electronic games, slot machines and games taking place on the tables.

Reward points can be used for a delicious meal, merchandise, or a round of drinks at one of our bars, and are also available at our other Player Rewards casinos.